AGENCY: LEE Branding // CREATIVE DIRECTOR & STRATEGY: Kevin Hughes // ART DIRECTION: Chelsea Klevasahl // PRODUCTION: Threevolts // DESIGN: Jack Wilcox
Bellisio Foods was looking to rebrand one of their existing products to now be offered without artificial flavors, colors or preservatives. The goal was to reach a millennial audience that was demanding healthier options when it came to the frozen food aisle. Instead of trying to re-establish an existing product, we advised to launch an entirely new brand from the ground up.
From positioning, naming, and design through internal launch and external creative, this was an entirely new approach to product development for the team at Bellisio. We built the brand around truth and honesty. Real ingredients was the starting point to a meal that could serve tremendous value for the customer.
INTERNAL LAUNCH VIDEO: How do you interview real customers before the product is even launched? We got the internal employees excited through this fun video.