AGENCY: LEE Branding // CREATIVE DIRECTOR & STRATEGY: Kevin Hughes // DESIGN: Josh WItham & Jack Wilcox

The Orthopaedic & Fracture Clinic of Mankato was looking for a way to educate their customers about their OFC Express offering, a faster and more readily accessible way to get orthopedic care. We developed a brand position around the idea of the “Right Care. Right Away.” and used the “X” in their name as the perfect platform to discuss the types of injuries where you would use the OFC Express.