AGENCY: LEE Branding // CREATIVE DIRECTOR & STRATEGY: Kevin Hughes // DESIGN: Josh WItham // ART DIRECTION: Emily Hoyne // PRODUCTION: Hybrid
Medtronic’s Signia Stapling System was the first truly smart stapler on the market. The competition started using the “Smart Stapler” verbiage to describe their products and approach. The Medtronic team came to us to help reposition the product and develop a new communication strategy. Our research and insights led to a new sales tool to empower the sales force and engage an audience by showing the difference in Medtronic’s product.
Below is the result, an Augmented Reality Experience we created with the help of the team at Hybrid Medical Animation.
MEDTRONIC LungGPS -
To announce a new partnership between Philips & Medtronic, we took Medtronic’s “+” to highlight the two organizations coming together.
MEDTRONIC PELVIC HEALTH -
A quarterly publication for the sales reps. With the idea of “The Inside Track” towards success, we designed different track lanes on the side.