AGENCY: Latitude // DESIGNER: Josh Witham // COPYWRITER: Kevin Hughes // STRATEGY: Glenn Deering, Kevin Hughes & Josh Witham.

Hope for the City was a non-profit looking for a new brand identity. Since 2000, they'd repurposed corporate surplus and distributed material resources to organizations serving people living in poverty. The team at Latitude wanted to help grow the awareness of the organization as well as establish an identity that would engage people through the mission of Matter.