Briggs & Stratton
AGENCY: Superhuman // CREATIVE DIRECTOR: Kevin Hughes // DESIGN DIRECTOR: Grant Wilson // PRODUCTION: Rickshaw Films
Briggs & Stratton was looking for a way to reposition their brand globally. For over 100 years, they'd been known in North America for their engines. Internationally, they owned product lines ranging from outdoor power equipment to water pumps and generators. We strategically positioned them to be the brand behind the broad range of their customer's achievements with the idea of "You. Powered.".
Below is an overview of the Brand Book we created to introduce the new "You. Powered." idea to Briggs & Stratton employees.