“The ProfilE” FRANKIE LUVU - Documentary Series
EXECUTIVE PRODUCER: Kevin Hughes // VIDEOGRAPHER & EDITOR: Song Johansen
At IFA, one of our key differentiators in the athlete representation space is we support our athlete’s brand building through authentic content creation. For the 2023 season, we launched a series called “The Profile” where we would spend 3 days with an athlete to do a deep dive into their story and who they are as a person.
What historically was a client maintenance visit now became a documentary resulting in over 20 different pieces of content for their, and our, social ecosystem.
Below is our recap of the visit to Charlotte, North Carolina to cover Frankie Luvu.
This work resulted in over 750k organic impressions and an engagement rate of 5.1% over an 8 week period.
The entire ecosystem of content produced was 3 long-form episodes, 4 - :60 second trailers and 10 - :15 second shorts for YouTube and Instagram usage.
FRANKIE LUVU - Brand Identity System
CREATIVE DIRECTOR: Kevin Hughes // DESIGNER: Mikayla Jones
